According to a survey report released by Omdia, the revenue of the global smart lighting business is expected to double in the next few years. However, future market growth is still constrained by consumers' insufficient awareness of the advantages of this technology.
In the next three years, the global smart lighting market will double in size
Omdia's data shows that global sales of smart lighting and networked control systems are expected to grow from US$10 billion in 2018 to US$21 billion in 2023. The sales of residential self-produced (DIY) smart lighting systems will become one of the most important factors driving market revenue growth and raising awareness of smart lighting concepts.
Omdia architectural technology research analyst Pal Karlsen said: "As the availability of simple DIY smart lighting systems continues to increase, smart lighting technology is becoming more and more accessible to consumers."
"However, there are some barriers that hinder mass adoption. The main barrier may be the lack of awareness and appreciation of the benefits that smart lighting can provide consumers. This is a key factor preventing companies from achieving their full growth potential."
Smart lighting systems can enable "human-centered lighting", allowing custom lighting conditions in the home to help improve residents' sleep, productivity, and comfort.
Karlsen said: "Health benefits may be a very strong argument to support investment in smart lighting systems, but manufacturers have failed to effectively share this information with consumers."
"Manufacturers will need to put in more effort to educate customers about the real-life benefits of smart lighting systems. Such education and publicity can include real case studies and the results of scientific research or consumer testing. These cases have proven the benefits of smart lighting. benefit."
LED leads the market
The rise of the smart lighting market is directly related to the rapid popularization of LED lighting technology, which is driven by the demand for energy efficiency.
However, lighting manufacturers are not focusing their marketing activities on energy conservation, but positioning their products as part of the "IoT revolution". These companies have introduced many smart lighting solutions for residential end users, despite the high cost of installation and installation services, and not many families can afford such luxury items as professional smart lighting systems. This has prompted manufacturers to introduce simple and affordable DIY solutions that do not require professional installation.
Start with DIY lighting
Traditionally, consumers have purchased DIY smart lighting systems, which include dedicated hubs or gateways, which cost between $30 and $60 and can control smart light bulbs. There is a simpler solution. Users can directly control the lights via a tablet or mobile phone via Wi-Fi or Bluetooth connection. Consumers usually start slowly with a few smart lights in a room (such as a living room). Therefore, the initial requirements for functionality can be met at a low upfront cost.
Lighting manufacturers can take advantage of the opportunities of residential DIY smart lighting systems by providing easy-to-access solutions that highlight the benefits of human-centered lighting, including improved home environment and comfort. The ability to use voice commands through smart assistants is another key factor in driving successful product adoption. Connecting via easy-to-access wireless technologies (such as Wi-Fi or Bluetooth) and compatibility with the broader smart home ecosystem are important factors necessary for the long-term success of consumer-grade smart lighting solutions.
Smart speakers contribute to the development of smart lighting
Today, the growing popularity of smart speakers embedded in digital assistants is expected to enable users to control their smart lights via voice without the need for a separate gateway or control center. This means that the cost of purchasing smart lighting systems is declining, because many users already have smart speakers at home, with shipments exceeding 100 million units in 2019.